Damson Idris takes the fast lane as Formula 1’s new global brand ambassador

In a groundbreaking move set to electrify the world of motorsport, Damson Idris, the charismatic star of the box office sensation “F1: The Movie,” has been appointed as a global brand ambassador for Formula 1. This announcement marks a thrilling intersection of cinema and racing, promising to usher in a wave of fresh enthusiasm and engagement from diverse audiences.

Idris’s new role will see him acting as a vibrant conduit between the high-octane realm of Formula 1 and the broader cultural and entertainment spheres. The British actor is poised to make appearances at several grand prix weekends, where he will engage in promotional activities and create captivating content designed to attract a new demographic of fans to the exhilarating world of F1.

Expressing his passion for the sport, Idris stated, “I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that.” His admiration for the sport deepened during the filming process, as he gained insight into the innovation, intensity, and sheer skill that define F1 racing. “I’m genuinely excited to step into this role as a global ambassador,” he added. “Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”

F1’s Chief Executive Officer, Stefano Domenicali, shared in the excitement, welcoming Idris to the Formula 1 family. He emphasized the significance of Idris’s role in bridging the gap between motorsport and mainstream culture. “I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1: The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official global brand ambassador,” Domenicali stated.

With a focus on authenticity and growth, Domenicali highlighted Idris’s passion for the sport and the potential for collaboration to expand F1’s reach. “With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans,” he declared.

Idris’s portrayal of rookie driver Joshua Pearce has already left a significant mark, contributing to the film’s impressive global box office revenue of over $630 million since its release in June 2025. Alongside Hollywood heavyweight Brad Pitt, who plays seasoned driver Sonny Hayes, Idris’s character faces the challenge of securing a victory in the last nine races of the season to save their struggling team, APXGP, from being sold.

The film’s commitment to authenticity is evident, with both Idris and Pitt driving modified Formula 2 cars during real race weekends, allowing them to immerse themselves fully in the F1 experience. This dedication not only enriched their performances but also integrated the film crew into the vibrant atmosphere of the F1 paddock.

As Idris steps into this monumental role, the synergy between entertainment and motorsport promises to redefine fan engagement, paving the way for a new era of Formula 1 that resonates with audiences around the globe. With excitement in the air, fans eagerly anticipate what this dynamic partnership will unveil in the thrilling world of Formula 1.